What Kind Of Roof Do Homeowners Look For? 2023 Trends

Many homeowners will replace their roofs this year, and they will be searching for the best possible quote. Roofing businesses must stay informed and up-to-date on the trends in roofing that appeal to consumers to reach their sales goals and even exceed them. Roofing businesses can achieve their goals by looking into additional pathways to meet customer demands.

For example, one of the most critical aspects of selling is offering your prospects a wide range of sought-after roofing materials and roofing services. Let’s look at the residential roofing trends in 2023 that your business can use to your advantage and increase sales.

Thinking Outside The Box

Asphalt shingles are the most popular type of roofing shingle used to build roofs in the USA, with statistics showing that four out of five homes have asphalt shingle roofs. However, metal roofs have become increasingly popular, as well as clay tile roofs and slate roofs. To succeed in customer acquisition, businesses need to look beyond tried and accurate services and embrace out-of-the-box thinking, especially when it comes to roofing materials.

roofing shingle used to build roofs in the USA

Green Roofing

Homeowners are interested in roofs that are more energy-efficient and durable. Why? Because by owning an energy-efficient home, homeowners can save on their electricity bills while also benefiting the environment. Roofing businesses can approach a growing consumer base by offering roofing solutions that use more heating and cooling efficient materials and corner the market with attractive roofing proposals.

Solar Roofs (Solar and Roof Replacement)

Solar energy is prevalent among homeowners as a long-term investment. Solar panels can help homeowners save on electricity bills for 25+ years and provide a reliable, clean, renewable energy source. However, every solar installation needs a reliable foundation, so the current trend amongst homeowners is to replace their roofs with materials most suitable for solar and install a solar system simultaneously. This allows the homeowner to get a roof design tailored to solar installation, maximizing their savings with solar energy.

solar roofs

If you’re looking for a design tool that can get you accurate measurements for both solar and roof installations, look no further than SubcontractorHub. We provide an AI design tool for both solar panel layouts and roof replacements. You can create stunning branded proposals with an accurate design and estimate in just a few minutes, making solar roofing sales a breeze.

Painting Roofs White

Did you know that painting a roof white increases a roof's cooling capabilities? A white top complements homes with minimalistic designs and reflects sunlight, therefore not absorbing heat like darker colors. Lighter-colored asphalt shingles can produce a similar effect, but since many homeowners are searching for alternative roofing materials, it’s worth looking into providing painted white roof replacements.

Flat Roofs

Flat roofs have been around for thousands of years because of their ability to keep a home cool in dry and hot areas, but only recently have they become more popular than sloped roofs in modern homes. They provide a minimalistic modern look and provide a foundation for many home additions, such as solar panels and HVAC units, and can even give space to grow a rooftop garden. Many homeowners want to install skylights to introduce more natural sunlight into their homes, which works perfectly with a flat roof.

Offer The Best Roofing Services With SubcontractorHub

Adding new products can be difficult if you have a disorganized sales process. For businesses that struggle to keep up with demand and ensure consistency, SubcontractorHub provides end-to-end solutions that streamline sales, design and project management. By joining SubcontractorHub, your roofing business can avoid risks such as over-ordering materials and mitigate budgeting risks. Not sure how changing up your roofing products has influenced your business? Use SubcontractorHub’s dashboard and reporting features to analyze your strategy with data-rich reports that can be compiled in seconds. Ready to embrace the roofing trends of 2023 the easy way? Join SubcontractorHub and streamline your roofing sales and project management starting today.


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